e-commerce interview with ThreadLab Advisor Parth Sharma

Founder Interview E-Commerce Expert Parth Sharma

We met Parth back in 2012 when we first started working on ThreadLab. Back then, he was running 191 Unlimited, which was one of the first shirts brands we ever carried. Parth has become one of our best friends and a trusted advisor for all things e-commerce. We caught up with Parth over a few beers and some very average golf at our new favorite local 9 hole Skyway. Here’s our first Founder Interview in our series:

 

Tell us about you, where you live, where you’re from and how you got linked up with ThreadLab?

I’m 36 years old, with 2 young kids.  I live in Manhattan and work from home.  A mutual friend connected me and Will a few years back.  Turns out Will shares 2 of my favorite hobbies…golf and drinking!

 

When did you launch your first company and how did the idea come about?

I launched my first company back in 2002 right after college.  The job market sucked so I figured it was a good time to start a business.  I was 22 years old, living with my parents, and had basically no expenses.  My childhood best friend was in the same boat as me we decided to start a business together.  How we decided on men’s clothing I can’t quite remember but it probably happened on a golf course…while drinking heavily.

 

What were some of the successful moments of your first venture and also share some embarrassing stories of what didn’t go so well. 

In the beginning there were no successful moments, just blunder after blunder.  191 Unlimited finally struck success when we decided to drive across the country and sell the hell out of our products.  My co-founder and I packed up our car with samples and drove from NJ to CA and back, stopping in every major city to present our brand to the local boutique stores.  We drove for 2 months and opened 50+ accounts.  Without that road trip, we might never have reached the critical mass of accounts to get off the ground.

 

Which brands do you currently own and operate?  Are you planning to launch any new brands/products in 2017?

I currently own and operate the following brands (in no particular order):

 

Something Strong

Filthy Etiquette

Skinny Tie Madness

Clever Doormats

Cheeky Gentleman

Zutoq

Future Trillionaire

Knot Society

Jordan Jasper

I’m currently working on wine glasses that say funny things on them.

 

What’s the worst idea you’ve ever tested in the market? 

I once made ties with skull prints on them. They sounded cool in theory and they looked good but they didn’t sell at all.  Lesson learned, people don’t want ties with skull prints on them. I think I still have them in stock.

 

What do you like most about running your own e-commerce companies?

I love the freedom to do whatever I want and work from wherever I want.  Tim Ferris’ 4 Hour Work Week (actually given to me by Will Hench) is an inspiration and I try to automate all aspects of my business so I can focus on things that are fun to me.

 

Talk about some advice that could help new entrepreneurs looking to get into e-commerce or apparel businesses. 

Before you spend time and money making your product, first think about where you plan to sell the product.  Too many people approach me with: “If I build it, it will sell.”  That’s rarely the case.  You have to push your products out to potential customers, they won’t just show up on your doorstep.

 

Where can we find your brands and keep up with the new projects you’re working on?

I don’t have a blog that unifies all of my brands and the overall operation…but I should start one.  In the meantime you can check out my best brands on these sites:

somethingstrong.com

skinnytiemadness.com

cleverdoormats.com

filthyetiquette.com